HiPages Alternative

Looking for a HiPages Alternative?

Running a trade or service business in Australia means staying visible to customers who need your skills and that visibility increasingly comes from online platforms. Whether you're a plumber in Perth, a landscaper in Brisbane, or a renovation contractor in Melbourne, the way customers find and book local services has shifted dramatically toward digital marketplaces.

HiPages is one of the well-known names in this space, but it's far from the only option. Many businesses actively explore multiple lead generation channels to keep their pipeline full, reduce reliance on any single platform, and reach customers who search in different places. ServiceTasker is an Australian service marketplace that helps businesses connect directly with customers looking for local tradespeople and service providers across a wide range of categories.

If you're researching your options, this guide walks through what to consider when evaluating service marketplaces, how ServiceTasker works, and why many Australian businesses choose to list across multiple platforms simultaneously.

Why Businesses Look For Alternatives To HiPages

There's no single reason why a business starts exploring additional lead platforms and the decision isn't necessarily about dissatisfaction. It's typically about strategy.

Different businesses have different goals. A sole trader just starting out may want maximum exposure across multiple platforms to build their first customer base. An established builder with a full team may be looking to diversify so a slow month on one platform doesn't affect their entire pipeline. A cleaning business expanding into a new suburb may want platforms with strong local discovery features in that area.

Service categories also play a role. Some platforms attract stronger demand in certain trade categories, while others have broader coverage across home services, professional services, or specialty categories. Exploring multiple platforms helps businesses find where their ideal customers are actually searching.

Lead acquisition strategies vary too. Some businesses prefer platforms where customers come to them through profile discovery. Others prioritise receiving direct job notifications. Some want to pay per lead, others prefer subscription or free listing models. No single platform suits every business equally.

Finally, there's the principle of not putting all your eggs in one basket. Marketing diversification is standard practice for any business and lead generation is marketing. Using multiple platforms simultaneously is a straightforward way to increase the number of touchpoints where potential customers can find you.

What To Look For In A HiPages Alternative

When evaluating any service marketplace as a potential lead generation platform, it's worth considering a consistent set of criteria rather than comparing surface features.

• Lead Opportunities: How does the platform deliver leads? Are they inbound (customers find your profile), outbound (you receive job notifications), or both? How active is the platform in your service category and region?


• Profile Visibility: Does the platform give your business a dedicated profile page? Can you showcase your services, service areas, photos, and business information in a way that builds credibility with potential customers?


• Customer Reviews: Can past customers leave reviews on your profile? A review system adds social proof that helps new customers feel confident choosing your business over a competitor.


• Business Exposure: How does the platform surface businesses to customers? Is there local search, category browsing, or direct matching? Understanding how customers discover businesses on a platform matters as much as how many businesses are listed.


• Category Coverage: Does the platform list businesses in your trade or service category? Some platforms focus on specific verticals; others cover a broad range. Check that your category is supported and that there's genuine customer demand within it.


• Customer Support: What happens if there's an issue with your profile, an enquiry, or your account? Access to responsive support matters when a platform is part of your live business operation.


• Platform Ease Of Use: How straightforward is it to set up a profile, manage your services, and respond to enquiries? A platform that's difficult to maintain often gets neglected, reducing its effectiveness.

How ServiceTasker Helps Businesses Connect With Customers

ServiceTasker is designed around a straightforward premise: customers who need a service should be able to find a reliable local business quickly, and businesses should be able to connect with customers who are ready to hire. Here's how the platform works:

1. Customers Post Jobs or Search for Businesses

A customer looking for a plumber, electrician, cleaner, or any other trade service can either post a job describing what they need or search directly for businesses in their area. The platform supports both discovery pathways.

2. Businesses Are Matched to Relevant Enquiries

When a customer posts a job in a category and location that matches a listed business, that business receives the enquiry. This means leads are relevant: they come from customers who are actively looking for the services you provide.

3. Business Profiles Build Credibility

Each business on ServiceTasker has a dedicated profile page that displays their services, service areas, contact information, and customer reviews. A well-maintained profile helps customers make an informed decision before reaching out.

4. Customers Leave Reviews

After a job is completed, customers can leave a review on the business profile. Over time, these reviews build a track record that helps new customers feel confident choosing your business.

5. Direct Connections

ServiceTasker facilitates direct connections between customers and businesses. There's no complicated intermediary process: customers can reach out to businesses they're interested in, and businesses can respond directly.

Features Available On ServiceTasker

ServiceTasker provides a range of features designed to help Australian businesses build visibility and connect with local customers.

• Business Profiles: A dedicated profile page for your business where you can showcase your services, service areas, business information, and past customer reviews. Your profile acts as a mini website within the ServiceTasker platform.


• Customer Reviews: Customers can leave verified reviews on your profile after a job. Positive reviews build trust and help your profile stand out to prospective customers comparing their options.


• Local Lead Opportunities: Receive enquiries from customers in your service area who are actively looking for the services you offer. Lead matching is based on your listed categories and locations.


• Multiple Service Categories: ServiceTasker covers a wide range of trade and service categories, from plumbing and electrical work to landscaping, cleaning, and renovation services. Businesses operating across multiple service types can list all relevant categories on a single profile.


• Australia-Wide Coverage: ServiceTasker operates across Australia, supporting businesses in major metro areas and regional locations alike. Whether you're based in Sydney, Adelaide, or a regional centre, you can list your business and receive local enquiries.


• Direct Customer Connections: Customers who find your profile or post a job in your category can reach out to you directly. There's no unnecessary friction between a customer expressing interest and your business receiving that enquiry.

ServiceTasker For Tradies & Service Businesses

ServiceTasker supports a broad range of trade and service categories. Here's a quick look at how different businesses use the platform:

• Plumbers can list their services across residential and commercial plumbing, emergency call-outs, hot water systems, and drainage work. Customers searching for local plumbers can find and contact listed businesses directly.


• Electricians can showcase their services for residential wiring, safety inspections, switchboard upgrades, and commercial electrical work. A strong profile with customer reviews helps differentiate licensed electricians in competitive local markets.


• Builders and renovation contractors can list services for new builds, extensions, renovations, and project management. Customers planning larger projects often research multiple businesses before making contact, making profile quality particularly important.


• Painters both interior and exterior: can reach homeowners and property managers looking for quotes. Reviews from previous painting jobs provide meaningful social proof in a category where finish quality matters.


• Landscapers can connect with residential customers looking for garden design, lawn maintenance, irrigation, and outdoor construction. Local search functionality helps landscapers reach customers within their preferred service radius.


• Roofers can list services covering repairs, replacements, guttering, and inspections. Customers searching after storm damage or for pre-purchase property inspections represent active, high-intent enquiries.


• Handymen offering general maintenance, repairs, and odd jobs can benefit from the platform's broad category coverage, reaching customers with a wide variety of smaller tasks.


• Removalists can reach customers planning local and interstate moves. A detailed profile that includes coverage areas, vehicle types, and customer reviews helps build confidence for customers making what is often a high-stakes booking.

Why Businesses Use Multiple Lead Sources

Smart businesses treat lead generation the same way they treat any business risk: by diversifying. Relying on a single platform for all your customer enquiries creates a single point of failure. If that platform changes its algorithm, adjusts its pricing, or experiences a slowdown in your category, your entire enquiry pipeline is affected.

Using multiple lead platforms simultaneously addresses this directly. Each platform has a different user base, different search patterns, and different moments in the customer journey where it captures demand. A customer who doesn't use one platform might actively use another. Being visible across multiple touchpoints increases the probability of reaching them.

There's also a compounding effect to consider. Profiles built on multiple platforms contribute to your overall online presence. Each platform where your business appears creates an additional pathway for customers to find you, and each review left on any platform adds to your digital reputation.

For businesses already established on one platform, adding a second doesn't require replacing or abandoning anything: it's simply an expansion of your lead generation footprint. The businesses that tend to have the most consistent enquiry flow are those that have invested in multiple channels over time rather than concentrating everything in one place.

Building long-term visibility is also a factor. Platforms accumulate reviews, profile views, and search ranking signals over time. The earlier a business establishes a presence on a platform, the more established that profile becomes as the platform grows.

ServiceTasker vs Other Service Marketplaces

When evaluating service marketplaces, it helps to look at a common set of features rather than focusing on any single factor. Here's a general comparison of what to look for across platforms:

The key takeaway isn't that one platform is universally superior: it's that different platforms have different strengths, and the right mix for your business depends on your category, location, and how you prefer to receive and manage enquiries. Many businesses find value in maintaining a presence across several platforms and tracking which ones generate the most relevant leads over time.

How To Get Started With ServiceTasker

Getting your business listed on ServiceTasker is a straightforward process. Here's what to expect:

Step 1: Create Your Profile Sign up and create a business profile. Add your business name, contact details, a description of your services, and any relevant credentials or licences. A complete profile performs better in search results and gives customers more confidence when deciding who to contact.

Step 2: Add Your Services Select the service categories that best describe what your business offers. You can list multiple categories if your business covers more than one trade or service type.

Step 3: Set Your Service Areas Define the geographic areas where you work. ServiceTasker uses this information to match your profile with customers who are searching for services in those locations.

Step 4: Start Receiving Enquiries Once your profile is live, customers searching for services in your categories and areas can find your profile and make contact. You'll receive notifications when new enquiries come in.

Step 5: Build Your Reviews After completing jobs sourced through ServiceTasker, encourage satisfied customers to leave a review on your profile. Reviews improve your profile's visibility and help convert future visitors into enquiries.

Your profile can be set up in a short amount of time, and you can start receiving enquiries as soon as it's live. There's no lengthy approval process: the platform is designed to get businesses connected with customers quickly.

Frequently Asked Questions

What are the alternatives to HiPages?

There are several service marketplace platforms operating in Australia where tradespeople and service businesses can list their services and receive customer enquiries. ServiceTasker is one option, offering business profiles, customer reviews, and local lead matching across a wide range of service categories. Other platforms exist across different categories and regions, and many businesses choose to maintain a presence on more than one platform simultaneously to maximise their lead generation reach.

Are there websites similar to HiPages?

Yes. Several Australian platforms connect customers with local tradespeople and service businesses in a similar format. These platforms typically allow businesses to create profiles, list their service categories and areas, and receive enquiries from customers. ServiceTasker operates on this model, with coverage across trade and service categories Australia-wide.

How do tradies get more leads online?

The most consistent approach is to build visibility across multiple online channels. This includes maintaining active profiles on service marketplace platforms, accumulating genuine customer reviews, keeping business information up to date, and being responsive to enquiries. Over time, profiles with strong reviews and complete information tend to generate more enquiries than incomplete or inactive listings. Diversifying across multiple platforms also reduces the risk of a slow period on one platform affecting your overall enquiry flow.

Can I use multiple lead generation platforms?

Yes, and many businesses do. Using multiple platforms simultaneously is a standard approach to lead generation diversification. There's no restriction on listing your business on more than one service marketplace. Each platform has its own user base and traffic, so maintaining profiles across several platforms increases the total number of potential customers who can find your business.

Is ServiceTasker available Australia-wide?

Yes. ServiceTasker operates across Australia, covering all states and territories. Businesses can define their service areas to match their preferred operating radius, whether that's a single suburb, a city, or a broader regional area.

How do customers find businesses on ServiceTasker?

Customers can find businesses on ServiceTasker through two main pathways: searching for businesses directly by category and location, or posting a job that gets matched to relevant businesses. Both pathways connect customers with businesses that have listed the relevant service categories and indicated that they service the customer's area.

How much does it cost to create a profile?

Creating a business profile on ServiceTasker is free. Visit the ServiceTasker website to review current listing options and any premium features available for businesses looking to increase their visibility on the platform.

What trades can join ServiceTasker?

ServiceTasker supports a broad range of trade and service categories, including plumbers, electricians, builders, painters, landscapers, roofers, handymen, removalists, cleaners, and many others. If you're unsure whether your category is listed, you can check the platform's category pages or contact the ServiceTasker support team for confirmation.

How quickly can I get started?

You can create a business profile and have it live on ServiceTasker in a short amount of time. The sign-up process is straightforward, and there's no lengthy approval period. Once your profile is published, customers searching for services in your categories and locations can find and contact you.

Can customers leave reviews?

Yes. Customers who have engaged with a business through ServiceTasker can leave a review on that business's profile. Reviews are an important part of the platform: they help prospective customers make informed decisions and help businesses with strong track records stand out in search results.

Join ServiceTasker Today

If you're looking to expand your online presence and connect with more customers across Australia, ServiceTasker offers a straightforward way to get started. Create a free business profile, add your services and service areas, and start receiving enquiries from customers who are actively looking for what you offer.

Whether you're new to online lead generation or looking to add another platform to an existing marketing mix, ServiceTasker provides the visibility, review system, and local matching tools to help your business grow.

Thousands of Australian customers use service marketplaces to find tradespeople and service providers every day. A complete, well-reviewed profile on ServiceTasker ensures your business is visible when those customers are searching in your area.

➜ Create Your ServiceTasker Business Profile

*ServiceTasker connects Australian customers with local tradespeople and service businesses across plumbing, electrical, building, landscaping, cleaning, roofing, removals, and more.