When you join ServiceTasker, your business profile starts with a 10 out of 100 rating. This is just the beginning. The more complete and professional your profile, the higher your rating and the greater your chances of attracting leads and earning customer trust. Completing each section carefully ensures your profile stands out and communicates reliability, expertise, and professionalism.
1. Logo
Your logo is the first visual impression customers have of your business. A professional, clean, and easily recognizable logo helps your profile look credible and trustworthy. Avoid low-resolution or generic images. A strong logo signals professionalism and makes your business more memorable, especially when customers are comparing multiple tradies.
2. ABN and Licenses
Providing a current Australian Business Number (ABN) is essential for verification and quoting jobs on ServiceTasker. It demonstrates that your business is legitimate and compliant with Australian regulations.
For regulated trades, adding your trade licenses is critical. ServiceTasker checks licenses for trades such as plumbing, electrical work, building, pest control, and more. Verified licenses reassure customers that you are qualified and legally allowed to perform the work. Missing or invalid licenses can reduce trust and prevent you from accessing certain leads.
3. Insurance
Uploading your Public Liability or Professional Indemnity Insurance shows customers that you operate responsibly and are prepared for any unforeseen issues. Insurance protects both you and your clients and highlighting it on your profile builds confidence, particularly for larger or higher-risk jobs. Profiles with insurance details are more likely to attract inquiries from cautious customers.
4. Image Gallery
Your gallery is your visual portfolio. High-quality images of your completed projects demonstrate your skills, style, and attention to detail. Always label your photos with clear descriptions for example "Bathroom Renovation Adelaide 2025" so customers understand what they are seeing. A well-curated gallery increases engagement, helps customers visualize your work, and can be a deciding factor when multiple businesses are quoting the same job.
5. Business Details
Accurate and up-to-date contact information including address, phone number, email, and website is essential for smooth communication. Customers are more likely to reach out if they know exactly how to contact you. Complete business details signal professionalism and reliability, which can positively influence your profile rating.
6. Description
Your business description is your opportunity to explain who you are, what you do, and why customers should choose you. Aim for at least 50 words, but be concise and focused. Highlight your key services, areas of expertise, experience, and any specializations. For example, mention if you offer emergency services, use eco-friendly materials, or provide free quotes. A strong description helps customers understand your value and makes your profile more searchable on ServiceTasker.
7. Reviews
Customer reviews are one of the most powerful trust signals on ServiceTasker. Genuine, positive feedback shows reliability, quality, and professionalism. Encourage satisfied customers to leave reviews and respond to them courteously. Displaying reviews prominently can set your business apart from competitors, improve your profile rating, and increase the likelihood of winning new leads.
8. Qualifications
Adding relevant qualifications, certifications, and trade memberships shows that you are not only skilled but also committed to professional development and compliance. Examples include technical certificates, safety training, and industry awards. Verified qualifications help build credibility and assure customers that your work meets industry standards.
Why a High Profile Rating Matters
A high profile rating typically 80 out of 100 or above signals a complete, trustworthy, and professional business. Customers prefer businesses that provide comprehensive information, clear credentials, and evidence of past work. A fully optimized profile
- Increases visibility to potential customers
- Builds trust and credibility quickly
- Improves your chances of being selected for jobs
- Enhances your ability to compete with other businesses in your category
Completing every section thoughtfully ensures your profile not only looks professional but also performs better in ServiceTasker’s system, ultimately helping your business grow.
