When Freddie Met Lilly

"Appointment based only. Boutique store for all formal and Bridal needs. Our own instore labels are exclusive in Brisbane & to our store. We also stock a range of suits labels too. Boutique appeal Bridal and Formal wear for the savvy conscious bridal party looking for a point of difference amongst the generic bridal realm. Fine fabrics, hand finished embellishments, exclusive designs. When Freddie met Lilly specialises in Made to measure bridal and Suit fitting and unique styling for all of your Bridal attire. From Brides to Bridesmaids, Flower Girls, Page Boys, the Groom and his Men. We would love to hear from you!"
Our Services

At When Freddie met Lilly, we offer a curated bridal experience designed to reflect your individuality, style, and story. With a focus on exceptional craftsmanship and personalised service, we help bring your dream look to life.

Bridal Gowns & Custom Dresses- Discover our signature collections, including Jemima, Indianna, Harper, Georgia, Curve, and more. Choose from a range of silhouettes such as classic ball gowns, timeless A-line dresses, modern mermaid styles, and vintage or bohemian-inspired gowns. We also offer custom bridal couture, handcrafted to your unique vision and measurements.

Two-Piece Bridal Ensembles- Our collection of two-piece wedding outfits is perfect for brides seeking versatility and individuality. Mix and match elegant lace tops with flowing skirts or modern cropped designs to create a look that’s entirely your own.

Tailored Wedding Suits- For grooms and wedding parties, we design tailored suits that are both stylish and personal. Choose every detail – from fabric and fit to lapel style, lining, buttons, and thread. Our collection includes classic black suits, modern slim-fits, and timeless three-piece options.

Bridal Accessories- Complete your wedding day look with our handpicked range of veils, headpieces, and earrings. Each piece is selected to complement our gowns and enhance your bridal style.

Why Choose Us?

Brisbane’s Leading Bridal Boutique- Celebrated since 2012, When Freddie met Lilly has earned a reputation for excellence in bridal fashion, with features in leading magazines and love from our local and international clients.

Tailored, Personalised Service- Every appointment is designed to be warm, welcoming, and entirely focused on you. Whether you’re choosing a dress, a suit, or designing from scratch, our experienced team ensures a stress-free, enjoyable journey.

Custom Design Options- From bespoke gowns to fully tailored suits, we offer made-to-measure pieces that reflect your personality and style. Every detail is thoughtfully considered to bring your vision to life.

Inclusive & Body-Positive- We embrace and celebrate every body type. Our Curve Collection and expert tailoring ensure every client feels confident, beautiful, and truly themselves.

Proven Track Record- With over a decade of experience and countless glowing testimonials, we are proud of the trust we’ve built and the unforgettable moments we’ve helped create.